Digital Marketing Primer Fresco Play MCQs Answers
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Course Path: Digital Foundation/DIGITAL BASICS/Digital Marketing Primer
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Quiz on Introduction to Digital Marketing
1.Digital Marketing helps to improve _____________.
- Reach
- Brand Awareness
- All the options
- Sales
Answer: 3)All the options
2.Customer Perception develops ___________.
- When a user views an ad
- During the purchase
- All the options
- When a user visits the store
- Post the purchase
Answer: 3)All the options
3.The main objective of Digital Marketing is to ___________.
- Replace traditional channels
- None of the options
- Be present on all channels
- Have as many followers as possible
- All the options
Answer: 2)None of the options
4.By reading through the customer reviews of a product on Amazon, a customer _______.
- Is aware of the brand
- Experiences the product
- Forms a perception of the product
Answer: 3)Forms a perception of the product
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Quiz on Search Marketing
1.In Google AdWords, which of the following factors is/are important for winning the auction?
- Bid Value
- Bid Value and Quality Score
- Ad Rank
- Quality Score
Answer: 2)Bid Value and Quality Score
2.Which of the following aims at influencing users who have already begun their research on sites like Google, but not necessary that they have visited a brand site?
- Search Retargeting
- Remarketing
- Contextual Marketing
Answer: 1)Search Retargeting
3.Paid Search Marketing is about bidding and buying relevant keywords.
- False
- True
Answer: 2)True
Quiz on Media Buying and Social Media Advertising
1.Which of the following platforms can be used by advertisers to bid and purchase ad impressions across ad exchanges?
- Ad network
- Demand Side Platform
- Supply Side Platform
Answer: 2)Demand Side Platform
2.The following are Social Media Management Tools, except __________.
- HootSuite
- Drupal
- Lithium
- Hubspot
Answer: 2)Drupal
3.Ads that play in the beginning, end or the mid of YouTube videos are _______.
- Display ads
- In-search ads
- In-stream ads
- Overlay ads
Answer: 3)In-stream ads
4.Real-time bidding is a form of programmatic buying.
- False
- True
Answer: 2)True
Quiz on Web Marketing
1.Designing a site for Mobile is very similar to Web.
- True
- False
Answer: 2)False
2.Which of the following capabilities are offered by Web Content Management Tools?
- Workflow Management
- Centralized Version Control
- Simplification through Templates
- Integration with Enterprise Applications
- All the options
Answer: 5)All the options
3.The following are open-source WCMs, except __________
- Drupal
- Magnolia
- Joomla
- Sitecore
Answer: 4)Sitecore
Digital Marketing Primer - Final Assessment
1.Which of the following involves the use of technology platforms to automate buying and selling of media?
- Real-time Advertising
- Display Advertising
- Programmatic Advertising
- Instant Advertising
Answer: 3)Programmatic Advertising
2.Paid Search Marketing is entirely driven by Google.
- False
- True
Answer: 1)False
3.Which of the following platforms is used by publishers to connect to multiple Ad Exchanges?
- Supply Side Platform
- Ad network
- Demand Side Platform
Answer: 1)Supply Side Platform
4.Which of the following is an organic way of driving traffic to a brand site?
- Display Ad Marketing
- Search Engine Optimization
- Search Engine Marketing
Answer: 2)Search Engine Optimization
5.Customizing ads to people who have visited the site earlier is _______.
- Contextual Marketing
- Search Retargeting
- Remarketing
Answer: 3)Remarketing
6.Social Media Analytics can help in _________.
- Spot Trends
- All the options mentioned
- Detect Threats
- Identifying Influencers
- Understand Customer Perception of Brand
Answer: 2)All the options mentioned
7.Facebook Adverts is an advertising platform that can deliver ads on _____________.
- Both Facebook and Instagram
Answer: 1)Both Facebook and Instagram
8.Which of the following techniques can be used to target customers who bypass search engines and navigate directly to sites related to your product?
- Remarketing
- Search Retargeting
- Contextual Marketing
Answer: 3)Contextual Marketing
9.Which of the following design approaches help in building sites that are optimized for varied screen sizes?
- Responsive Web Design
- Adaptive Web Design
- Progressive Enhancement
- Mobile Optimized Design
Answer: 1)Responsive Web Design
10.Retargeting platforms enable advertisers to __________.
- All the options
- Allocate budget to right keywords
- Retarget based on location
- View keyword performance
Answer: 1)All the options
11.Which of the following strategies have higher control on sites/pages getting listed in Google SERPs?
- Both the options
- SEM
- SEO
Answer: 2)SEM
12.Which of the following is the most important for the success of Digital Marketing?
- Tools
- Customer Experience
- Technology
- Process
Answer: 2)Customer Experience
13.Google Ad Auction rewards advertisers with __________.
- High Ad Rank
- High Quality Score
- Max Bid Value
Answer: 3)Max Bid Value
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